‘Outsourcing’ - did I just say a bad word?

If you just mention the word 'outsource' in a conversation, chances are someone will look at you as if you just called their baby ugly.   It conjures up images of factories in the US closing down and sweatshops in third world countires.  In the business context people equate 'outsourcing' something with 'losing control' over it.   I even avoid using the term because I don't want people thinking we are something that we aren't.  OK, yes, there are certainly  bad examples of outsourcing, but it is not a bad word or even a bad concept.  In fact, most of us outsource things all the time and don't think twice about it.

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